It seems everywhere we look there is a new diet craze promising easy weight loss without hard work, sacrifice or discipline. These programs are usually low calorie, low carb, low fat etcFor every book and weight loss program available in stores and on television, there is somebody making money behind it. Why? Because these programs set the user up to fail from the get go. They make HUGE promises and in some cases even deliver initial results. However, as soon as the person returns to a “normal” level of living (or what they deem as normal), they regain all the weight plus more. If a diet program worked as easy as they promised and lasted a lifetime, there would be no market for getting people on the rebound. The fundamental reason these programs fail is that they encourage an eating style that goes against our genetic design. The Paleo Diet is the first diet program outlined that teaches all of us how to eat according to our genetic needs.